On 27 October 2017, immediately following the completion of the disposal of 728,127,410 shares of the Company, representing approximately 73.01% of the entire issued shares of the Company as at the date thereof, by the former controlling shareholder to Bliss Chance Global Limited (“Bliss Chance”) pursuant to the sale and purchase agreement dated 26 October 2017, Bliss Chance became the controlling shareholder of the Company. All the ordinary shares of Bliss Chance are wholly and beneficially owned by Bison Capital Financial Holdings Limited (“Bison Capital”). Bison Capital is in turn wholly and beneficially owned by Mr Xu Peixin, an executive director of the Company.
On 1 July 2017, we accelerated the development with the gradual roll-out of a new Bus-SHELTER network. Eventually covering some 387 developed and 1,993 undeveloped bus shelters, the new arrangement will see us establish ourselves and our channels as a ‘Win-Win’ choice for brands wishing to more effectively engage target consumers and get closer to communities all over Hong Kong.
In moving forwards, the Group is already seamlessly integrating Bus-SHELTER with hugely cost-effective existing RoadShow media platforms such as Bus-BODY and Bus-INTERIOR vehicle exteriors and interiors. In optimizing synergies with conventional media, we can now/will soon be able to leverage a fleet of over 3,800 buses as well as digital and mobile platforms such as www.roadshow.hk. When it comes to satisfying the extraordinarily diverse needs of clients, no specialist integrated media provider in Hong Kong offers advertisers and agencies more top-quality OOH advertising and Integrated Marketing Solutions across more advertising platforms than RoadShow!
RoadShow listed on the Main Board of The Stock Exchange of Hong Kong Limited.
RoadShow and Samsung Electronics completed the world’s largest MMOB project to equip 2,400 buses with 9,600 LCD monitors.
The Group was granted an exclusive licence by KMB to conduct media sales agency business on selected bus shelters on KMB routes.